Private Chef Robin
THE BEFORE
TWO WEBSITES | ONE BRAND DIVIDED
THE BEFORE
TWO WEBSITES | ONE BRAND DIVIDED
Chef Robin had two separate websites—one dedicated to her private chef services and another focused on coaching and education. While both represented important parts of her business, they created a disconnected brand experience, divided her online presence, and introduced potential competition between the sites in search results.
The challenge was to bring both sides of her business together under one cohesive brand while creating a clear, intuitive experience for two distinct audiences: clients seeking private chef services and culinary professionals looking to build their own businesses.
THE After
ONE BRAND | TWO DISTINCT EXPERIENCES
Chef Robin’s two websites were consolidated into one strategically designed Squarespace website, bringing her established private chef business and growing coaching and education offerings together under a single domain.
The new homepage creates two clear pathways—one for clients seeking private dining experiences and another for private chefs exploring coaching, courses, and business resources. A refined brand identity brings consistency to both sides, while a reorganized site structure, consolidated content, and strategic redirects preserve access to existing pages and support a more focused SEO strategy.
Beyond the visual redesign, the website now functions as a complete business platform. Robin can sell individual lessons or her full Secrets of a Private Chef course through a dedicated learning experience, offer one-on-one coaching sessions, sell cookbooks, and manage inquiries for private chef services—all from one place.
The result is a cohesive digital presence that honors Robin’s culinary expertise while giving her the tools and flexibility to grow her education business without maintaining two separate websites.
THE After
ONE BRAND | TWO DISTINCT EXPERIENCES
Chef Robin’s two websites were consolidated into one strategically designed Squarespace website, bringing her established private chef business and growing coaching and education offerings together under a single domain.
The new homepage creates two clear pathways—one for clients seeking private dining experiences and another for private chefs exploring coaching, courses, and business resources. A refined brand identity brings consistency to both sides, while a reorganized site structure, consolidated content, and strategic redirects preserve access to existing pages and support a more focused SEO strategy.
Beyond the visual redesign, the website now functions as a complete business platform. Robin can sell individual lessons or her full Secrets of a Private Chef course through a dedicated learning experience, offer one-on-one coaching sessions, sell cookbooks, and manage inquiries for private chef services—all from one place.
The result is a cohesive digital presence that honors Robin’s culinary expertise while giving her the tools and flexibility to grow her education business without maintaining two separate websites.
Private Chef Robin
THE BEFORE
TWO WEBSITES | ONE BRAND DIVIDED
Chef Robin had two separate websites—one dedicated to her private chef services and another focused on coaching and education. While both represented important parts of her business, they created a disconnected brand experience, divided her online presence, and introduced potential competition between the sites in search results.
The challenge was to bring both sides of her business together under one cohesive brand while creating a clear, intuitive experience for two distinct audiences: clients seeking private chef services and culinary professionals looking to build their own businesses.